GE Reimagines the Dishwasher

Fri Jan 31 2014

• Dishwashers

 

In its most recent campaign, GE has turned its focus to directly address the need of the consumer. Its Reimagining Home brand campaign highlights "the human truths and insights" based on consumers' views on how appliances should behave in the home. The latest research shows consumers have new preferences when it comes to the role of appliances in the kitchen; instead of wanting their appliances to stand out, consumers now want them to be less conspicuous. Why the change? According to GE, consumers view their kitchen as an extension of their living space and “want the design of appliances to have a more modern, clean look in keeping with the rest of their home.” 

 

 

After personally asking the consumer their wants and needs, GE became inspired to reimagine the dishwasher. Tired of the time, energy, and water that goes into pre-washing your dishes? GE added 102 strategically placed cleaning jets that direct water to every location on every item so dirty dishes don't stand a chance. Do you consider bottles too difficult to clean? Dedicated bottle wash jets make it now possible to perfectly clean baby bottles, sport bottles, and even tall glasses. Ever felt guilty about running a load that wasn't completely full? GE's Wash Zones make it possible to run a half load in either the upper or lower rack. These dishwashers also have the flexibility that gives you complete loading freedom from adjustable rack and multi-position fold-down tines to a three-piece silverware basket.

 

 

Plus it looks as good as it cleans! Thoughtful design touches give GE's dishwasher a more sophisticated appearance that complements your kitchen and blends in with cabinetry. User-friendly top controls combined with a color LCD screen complement the sleek stainless look while the clean, attractive appearance features no visible hardware, so it’s also easy to maintain. [Source: GE]