Fisher & Paykel Heritage Story

Mon Jul 25 2016

Appliances

Fisher & Paykel is a global company that has been designing innovative kitchen appliances since 1934. With a key focus on challenging conventional appliance design tailored to meet human needs, Fisher & Paykel founded its heritage on a pioneering spirit and a culture of curiosity. Dive into its rich history and understand how you can design your dream kitchen with Fisher & Paykel Appliances.

But First, A Little History The original founders, Sir Woolf Fisher and Maurice Paykel, initially imported Crosley appliances in New Zealand. The company grew quickly until the government initiated a ban on imports of manufactured products due to the currency being in such short supply. Fisher & Paykel reacted by changing their entire approach and setting up a factory and assembling appliances under license to companies such as the infamous Kelvinator. It soon acquired Shacklock Ltd which dominated the New Zealand cooking appliance market. Fisher & Paykel opened international markets in the 1970’s to being sold in over 50 countries by the mid 2000’s. Turning their focus to research and development in the 1980s, Fisher & Paykel designed the world's first appliance using Brushless Direct Current Motors. Other world firsts include the DishDrawer™ Dishwasher and a top-loading dryer. In 2010, Fisher & Paykel underwent a major rebranding and refocused its commitment to how people use their kitchens, leading the company to create a philosophy around The Social Kitchen.

The Social Kitchen The Fisher & Paykel ethos is centered on gazing into the future of kitchen design while making sure its current developments are based on sustainable design to meet the needs of today's homeowner. Committing itself to ongoing research and development, Fisher & Paykel created a culture of open innovation to allow people to work together to find ideas that connect with its customers while respecting the environment. It designs products that are adaptable, functional, durable, and of real quality to suit the everyday needs of real people living real lives. This emphasis on people allows Fisher & Paykel to further their mission to be the most human-centered appliance brand in the world and create the products you've come to know and love today.

Significant Innovations Fisher & Paykel has made some major innovations over the last 82 years in the kitchen appliance industry. Fisher & Paykel applied its knowledge of electronic drive systems in manufacturing to appliances and invented the Brushless Direct Current Motor for washing machines. This design later gave way to the revolutionary Smart Drive™ technology, which is the platform for all of the washing machines. Other significant innovations such as the world’s first drawer based dishwasher, the DishDrawer™ - also uses the SmartDrive™ wash mechanism for better dish care. Fisher & Paykel also invented world-first ActiveSmart™ Foodcare – helping to keep your food fresher for longer by constantly monitoring your refrigerator and adapting to maintain a controlled environment and optimum temperature. Its culture of curiosity and creativity allowed Fisher & Paykel's development of CoolDrawer™, a multi-temperature drawer-based refrigerator that changes between five refrigeration modes at the touch of a button.

Seeing And Experiencing The Products Fisher & Paykel have Experience Centers around the world, including a newly opened New York City location. These Experience Centers showcase new ways of integrating appliances and interactive design tools to help you choose different layout possibilities. Additionally you can trial their products and test the performance for yourself. However come in today and you can see a great display of Fisher & Paykel products at Bray and Scarff.

Now through July 31st receive a FREE Double DishDrawer™ Dishwasher when you purchase select Fisher & Paykel built-in kitchen appliance package. Click here to download this rebate form.