Luxury Appliances: Not Just A Guilty Pleasure

When you hear the term “luxury,” you may think of spendy Italian handbags or lavished vacations on a private island. When you hear the same word before the word “appliances”, you may initially have the same view: nothing more than an indulgence. However, there is a distinct difference between the purchase of a luxury vacation versus the purchase of a luxury appliance.

An Investment

When it comes to money, spending it on a trip or an accessory is considered an expenditure, but spending it on the home is considered an investment. According to Forbes.com, purchasing luxury goods for the home is fundamentally different because of the return they can yield. While those who buy a trip to Europe will gain a personal experience to remember, the actual value of the purchase is fleeting and will be lost over time. However, those who purchase luxury appliances will yield both an enjoyable experience in the present and a financial return in the future.

Are They Worth It?

You may be wondering if luxury appliances, also known as professional appliances, are worth the initial price tag. As we reviewed in an earlier blog, there are many benefits to luxury appliances, starting with their long life expectancy. These professional appliances are built from durable, premium materials and parts and are expected to last twice as long as any mid-range appliance. The longevity equals savings over the years plus the added value in the future when the home is sold, both offsetting the initial cost. Not to mention, owners of luxury appliances experience an exceptional performance, the latest in advanced technology, and extra features that are worth every penny.

Added Marketability

Professional appliances also feature the best fit and design to give any kitchen a built-in, integrated look desired by most homeowners today. Many wealthy people are “house proud” and find their home to be all about positioning. For this reason, even when other categories of luxury goods are down, the sales of luxury appliances continue to grow. It’s believed that if kitchens sell the home, then professional appliances sell the kitchen. In fact, listings on Zillow that included the term “sub-zero fridge” netted a 38% premium over similar high-end listings with standard refrigerators.

Importance of Brand

Brand names play a pivotal role when it comes to luxury appliances and adding value to the home. Nothing says luxury like the iconic look of a built-in Sub-Zero refrigerator and the red knobs of a Wolf. For this reason, we have been selective in carrying the most iconic professional brands in the industry, including Sub-Zero, Wolf, Cove, Thermador, JennAir, and Monogram. These brands are easily recognizable and trusted amongst homeowners as some of the best of the best. We certified installers of Sub-Zero, Wolf, and JennAir - giving us an elite status that not just anyone can have.

Explore our selection of professional brands of Sub-Zero, Wolf, Cove, Thermador, JennAir, and Monogram and discover great deals to save today.